Privacy Policy

1. Overview

Godspeed Brand (“Godspeed,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit or make a purchase from godspeed-brand.com (the “Site”), contact us, engage with our content, or otherwise interact with our services.

By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with you or your household. This includes:

• Identifiers: name, email address, phone number, shipping and billing addresses, IP address, device identifiers, and order numbers.
• Commercial information: products viewed or purchased, cart activity, preferences, wishlists, and return/exchange history.
• Payment information: payment method type and transaction details from payment processors. We do not store full credit card numbers.
• Internet or electronic activity: browsing data, pages viewed, referring/exit pages, timestamps, approximate location (based on IP), and device/browser information.
• User-generated content: messages you send us (including support requests), reviews, and social media interactions.
• Inferences: product interests and style preferences derived from your interactions, where permitted by law.

We collect information directly from you, automatically via cookies and similar technologies, and from service providers and partners that support our operations (for example, payment, analytics, marketing, and shipping providers).

3. How We Use Information

• Provide and improve our products and services, process and fulfill orders, and handle returns.
• Communicate with you about orders, support, and updates; respond to inquiries.
• Personalize your experience, including product recommendations and content.
• Conduct analytics and measure performance of our Site and marketing.
• Detect, prevent, and address fraud, security incidents, and abuse.
• Comply with legal obligations and enforce our terms and policies.
• With your consent, send marketing communications and show relevant ads.

4. Legal Bases for Processing (EEA/UK)

If you are located in the European Economic Area or the United Kingdom, we process personal information under the following lawful bases:

• Performance of a contract: to provide requested services and fulfill your orders.
• Legitimate interests: to secure and improve the Site, prevent fraud, and market our products (where not overridden by your rights).
• Consent: for certain cookies, marketing, and data uses; you may withdraw consent at any time.
• Legal obligation: to comply with applicable laws and regulations.

5. Sharing & Disclosure

We may share personal information as follows:

• Service providers and vendors: e.g., payment processors (such as Stripe or PayPal), ecommerce/hosting platforms, fraud prevention, analytics (e.g., Google Analytics), email and SMS providers, advertising networks, fulfillment centers, and shipping carriers. These parties are contractually obligated to use information only to provide services to us.
• Advertising and marketing partners: to deliver and measure personalized ads and campaigns where permitted by law and your preferences.
• Business transfers: in connection with a merger, acquisition, asset sale, financing, or bankruptcy event.
• Legal and safety: to comply with laws or lawful requests, enforce our terms, or protect our rights, property, users, or the public.

We do not sell personal information for money. We may “share” or “sell” personal information for targeted advertising as those terms are defined under certain U.S. state privacy laws; you can opt out as described below.

6. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to operate the Site, analyze traffic, remember preferences, and personalize content and advertising.

• Strictly necessary: required for core functionality such as checkout and security.
• Performance/analytics: help us understand Site usage to improve performance.
• Functional: remember choices like language and region.
• Advertising: deliver relevant ads and measure their effectiveness.

Controls:

• Browser settings: you can set your browser to block or delete cookies. Some features may not work without essential cookies.
• Preferences: you can update your cookie choices at any time via the “Manage Cookie Preferences” button on this page.
• Opt-outs: for Google Analytics, consider tools like Google’s opt-out browser add-on.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, including to satisfy legal, accounting, or reporting requirements. Retention periods vary by data type and context (e.g., order records may be retained to comply with tax and fraud prevention obligations).

8. Your Privacy Rights

Your rights depend on your location and applicable law, and may include:

• Access/know: request a copy or summary of the personal information we hold about you.
• Correct: request correction of inaccurate information.
• Delete: request deletion of your personal information, subject to exceptions.
• Portability: receive your information in a portable format where required.
• Restrict/object: object to or restrict certain processing, including for direct marketing.
• Withdraw consent: where processing is based on consent.
• Appeal: for certain U.S. states, appeal our decision regarding a privacy request.
• Non-discrimination: we will not discriminate against you for exercising your rights.

How to exercise your rights:

• Email: [email protected]
• Provide: your name, the email used on our Site, your request type, and your country/state of residence.
• Verification: we may need to verify your identity before fulfilling a request. Authorized agents may submit requests on your behalf where permitted by law with proof of authority.

EEA/UK individuals may lodge a complaint with a supervisory authority; we encourage you to contact us first so we can address your concerns.

9. “Do Not Sell or Share My Personal Information” (U.S. state laws)

We may share certain personal information with advertising and analytics partners that could be considered a “sale” or “sharing” under U.S. state privacy laws (e.g., California). You can opt out of such sharing:

• Use the “Manage Cookie Preferences” button to disable Advertising cookies.
• Email us at [email protected] with the subject “Do Not Sell/Share.”

California residents also have the right to limit the use and disclosure of sensitive personal information, where applicable.

10. Security

We implement technical and organizational measures designed to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

11. Children’s Privacy

Our Site is not intended for, and we do not knowingly collect information from, individuals under 13 (or under the age of consent in your jurisdiction). If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete it.

12. International Data Transfers

We are based in the United States and may process information in the U.S. and other countries that may have different data protection laws than your country. When required, we use appropriate safeguards for cross-border transfers, such as Standard Contractual Clauses.

13. Third‑Party Sites and Services

Our Site may link to third-party websites or services we do not control. This Policy does not apply to those third parties. We encourage you to review their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or for other operational reasons. The “Last updated” date at the top indicates the latest revision.

15. Contact Us

If you have questions about this Policy or our privacy practices, contact us: